TerraViva Visual Identity
TerraViva is a digital platform dedicated to the organisation of architecture competitions focusing on urban regeneration through its 5 main values: sustainability, innovation, creativity, community and internationality. The incorporation of the logotype directly into the “living earth (terra viva)” provides further verbal expression of what TerraViva is all about. Throughout all visual identity elements, the grid form effectively follows the modularity function. Consequently, it is able to be used in a broad range of applications as well as be open-minded about new future practices. The slogan is inspired by the word “resilience”. This word is part of TerraViva’s mission in which is highlighted the importance of conceiving increasingly Resilient Cities. Concept name: We are building resilience. Client: TerraViva S.r.l. Art Direction: Ana Mojaš & Ivana Bačanek Design: Ana Mojaš & Ivana Bačanek