STEM Games Brand Identity
STEM Games is an international competition that brings together nearly 2,000 students from the STEM area. During the event, student teams interact and compete across scientific and athletic activities. To solve the problems they encounter in games, students need to connect, communicate and work together. That is why the goal of STEM Games brand identity is to represent this event as focused on interactions and most of all fun. The teams are allocated vibrant colors, with the aim to attract attention and spread positive energy. The main symbol is designed to communicate: connection, dynamics, action, games, teams, interaction, competition.