Arena Zagreb Visual Identity & Signage
Arena Zagreb is a multi-purpose sports hall located in the southwestern part of Zagreb, Croatia. The aim was to design recognizable visual code for Arena Zagreb because of its function, well known characteristic architectural appearance and importance. Resembling a giant rib cage around the building, 86 large pre-stressed, pre-fabricated concrete curved columns form the main façade, connected by a semi-translucent polycarbonate envelope that allows for various light effects. It’s one of the landmarks of Zagreb already, along with the cathedral.